Our Homewise team

Building a better home buying experience for Canadians

"Our goal is to provide the best mortgage experience for every home buyer in Canada." - Jesse Abrams, CEO      


We started Homewise to provide Canadians with a better mortgage process that finally puts them first. Our team is made up of finance, technology, and consumer experience experts, who have worked in the mortgage industry for many years. We were also home buyers and learned that the current ways to get a mortgage are outdated, inefficient and don't have the home buyer's best interest in mind. In simple, they are broken. There had to be a better way and that is why we created Homewise.


Homewise's simple online mortgage process uses human language, helpful content and access to our tech-powered professionals at every step. Further, we do the work for our users, negotiating with our large list of lenders to find them a great mortgage that meets their unique needs, saving them time, and most importantly, money. To make it even better, Homewise is also completely free for our users.  


By using technology, we create a better experience for our users, while enabling us to cut our costs and therefore save them money.


Our team is changing the face of the home buyer marketplace and will help people across Canada move into their home easily, confidently and with extra money in their pocket. We are dedicated to getting you a great mortgage.